Melvin Thomas Copeland

Copeland in a 1923 publication Melvin Thomas Copeland (July 17, 1884 – March 27, 1975) was professor at Harvard Business School from 1916 to his retirement in 1953. He was known for coining the term "marketing" in a course in 1915. Provided by Wikipedia
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by Copeland, Melvin Thomas
Published 1917
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ