Advances in National Brand and Private Label Marketing: Second International Conference, 2015

af Martínez-López, Francisco J, Gázquez-Abad, Juan Carlos, Sethuraman, Raj
Udgivet 2015

Advances in National Brand and Private Label Marketing

af Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander
Udgivet 2020

Advances in National Brand and Private Label Marketing. 1st ed. 2017

af Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L., Yagüe-Guillén, María Jesús
Udgivet 2020