Advances in National Brand and Private Label Marketing: Second International Conference, 2015

od Martínez-López, Francisco J, Gázquez-Abad, Juan Carlos, Sethuraman, Raj
Wydane 2015

Advances in National Brand and Private Label Marketing

od Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander
Wydane 2020

Advances in National Brand and Private Label Marketing. 1st ed. 2017

od Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L., Yagüe-Guillén, María Jesús
Wydane 2020