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od Martínez-López, Francisco J, Gázquez-Abad, Juan Carlos, Sethuraman, Raj
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od Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander
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Advances in National Brand and Private Label Marketing. 1st ed. 2017

od Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L., Yagüe-Guillén, María Jesús
Izdano 2020