Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

per Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
Publicat 2020

Emerging Markets from a Multidisciplinary Perspective

per Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, Banita
Publicat 2020

Digital and Social Media Marketing

per Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
Publicat 2020