Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

par Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
Publié 2020

Emerging Markets from a Multidisciplinary Perspective

par Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, Banita
Publié 2020

Digital and Social Media Marketing

par Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
Publié 2020