Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

le Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
Foilsithe 2020

Emerging Markets from a Multidisciplinary Perspective

le Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, Banita
Foilsithe 2020

Digital and Social Media Marketing

le Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
Foilsithe 2020