Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

по Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
Опубликовано 2020

Emerging Markets from a Multidisciplinary Perspective

по Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, Banita
Опубликовано 2020

Digital and Social Media Marketing

по Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
Опубликовано 2020