Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

由 Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
出版 2020

Emerging Markets from a Multidisciplinary Perspective

由 Dwivedi, Yogesh K., Rana, Nripendra P., Slade, Emma L., Shareef, Mahmud A., Clement, Marc, Simintiras, Antonis C., Lal, Banita
出版 2020

Digital and Social Media Marketing

由 Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
出版 2020