The Role Of Social Media Marketing To Brand Awareness In The Context Of The Covid-19 Pandemic: A Case Study Of First Real Joint Stock Company

Autor Tran, Thi Thuy Trinh
Vydáno 2022

Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude

Autor Dang, Thi Thanh Minh, Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh
Vydáno 2023

The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of Danang

Autor Tran, Thi Thuy Trinh, Dang, Thi Thanh Minh, Le, Phuoc Cuu Long, Dao, Thi Thu Huong
Vydáno 2023

The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam

Autor Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh, Pham, Thi Duyen, Dang, Thi Thanh Minh, Nguyen, Linh Giang
Vydáno 2023