The Role Of Social Media Marketing To Brand Awareness In The Context Of The Covid-19 Pandemic: A Case Study Of First Real Joint Stock Company

Yazar: Tran, Thi Thuy Trinh
Baskı/Yayın Bilgisi 2022

Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude

Yazar: Dang, Thi Thanh Minh, Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh
Baskı/Yayın Bilgisi 2023

The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of Danang

Yazar: Tran, Thi Thuy Trinh, Dang, Thi Thanh Minh, Le, Phuoc Cuu Long, Dao, Thi Thu Huong
Baskı/Yayın Bilgisi 2023

The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam

Yazar: Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh, Pham, Thi Duyen, Dang, Thi Thanh Minh, Nguyen, Linh Giang
Baskı/Yayın Bilgisi 2023