Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Chicago-stil citatBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
MLA-referensBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.