APA Zitierstil

Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.

Chicago Zitierstil

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.

MLA Zitierstil

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.