Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Stile di citazione ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Citazione MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.