Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Trích dẫn kiểu ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
MLA CitationBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
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