Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Styl cytowania ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Styl cytowania MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Uwaga: Te cytaty mogą odróżniać się od wytycznej twojego fakultetu..