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  <controlfield tag="008">161010s2015                        viesd</controlfield>
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   <subfield code="a">Di Li</subfield>
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  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Tôi PR cho PR</subfield>
   <subfield code="c">Di Li</subfield>
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   <subfield code="a">H.</subfield>
   <subfield code="b">Thế giới</subfield>
   <subfield code="c">2015</subfield>
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   <subfield code="a">283 tr.</subfield>
   <subfield code="c">21 cm.</subfield>
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   <subfield code="a">Bằng thực tiễn ở các sự kiện PR trên thế giới và Việt Nam thời gian qua, tác giả phân tích những thành công và thất bại, để đưa ra quan điểm có tính thuyết phục, khoa học về ngành quan hệ công chúng. Tìm hiểu mô hình tổ chức, quy trình hoạt động, đạo đức và sự chuyên nghiệp trong quan hệ công chúng</subfield>
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   <subfield code="a">Quan hệ công chúng</subfield>
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   <subfield code="a">Quảng cáo</subfield>
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   <subfield code="e">available</subfield>
   <subfield code="t">Error 5001 Not defined in file expand_doc_bib_avail.</subfield>
   <subfield code="f">5</subfield>
   <subfield code="g">0</subfield>
   <subfield code="h">N</subfield>
   <subfield code="i">0</subfield>
   <subfield code="k">1</subfield>
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  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">From the UDN01</subfield>
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   <subfield code="a">UDN50</subfield>
   <subfield code="b">LSP</subfield>
   <subfield code="d">659.2 DI-L</subfield>
   <subfield code="e">available</subfield>
   <subfield code="t">Error 5001 Not defined in file expand_doc_bib_avail.</subfield>
   <subfield code="f">5</subfield>
   <subfield code="g">0</subfield>
   <subfield code="h">N</subfield>
   <subfield code="i">0</subfield>
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  <datafield tag="TYP" ind1=" " ind2=" ">
   <subfield code="a">Monograph</subfield>
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  <datafield tag="TYP" ind1=" " ind2=" ">
   <subfield code="a">Printed language</subfield>
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  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Mạng thư viện Đại học Đà Nẵng</subfield>
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