Belch, G. E. (. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Παραπομπή Chicago StyleBelch, George E. (George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
Παραπομπή MLABelch, George E. (George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.
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