Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). Boston, Mass.: McGraw-Hill/Irwin.
シカゴスタイル引用形Perreault, William D., , E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.
MLA引用形式Perreault, William D., , E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.
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