01208cam a22003251a 4500 000033319 9470 20241014090235.0 151016s2006 000 eng 9780072935899 eng 658.8 PE-W Perreault, William D. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 10th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Marketing. McCarthy, E. Jerome (Edmund Jerome) LNN UDN50 LNN English 658.8PE-W available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 From the UDN01 UDN50 LNN English 658.8PE-W available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Mạng thư viện Đại học Đà Nẵng