Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Indianapolis, Ind.: Wiley Pub..
Style de citation ChicagoArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.
Style de citation MLAArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.