rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Multichannel marketing
    sub title: metrics and methods for on and offline success
  name:
    name part: Arikan, Akin
    name part: 1969-
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Indianapolis, Ind
    publisher: Wiley Pub.
    date issued: c2008
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 288 p. : ill. ; 24 cm.
  table of contents: With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
  note: Akin Arikan.
  note: Includes index.
  subject:
    topic: Internet marketing
  subject:
    topic: Multilevel marketing
  classification: 658.8 AR-A
  related item:
    title info:
      title: Serious skills
  identifier: 9780470239599 (paper/website)
  identifier: 047023959X (paper/website)
  identifier: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html
  record info:
    record content source: lnn
    record creation date: 151016
    record change date: 20210317145715.0
    record identifier: 000033390