01590cam a22003731a 4500 000034408 10602 20241014091938.0 151027s2005 000 eng 72525231 lnn lnn lnn eng 658.8 PE-W Perreault, William D. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 15th ed. Boston, Mass. : McGraw-Hill, 2005. xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing McCarthy's name appears first on the earlier edition. Includes bibliographical references (p. 725-787) and indexes. Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) LNN UDN50 LNN English 658.8PE-W available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 From the UDN01 UDN50 LNN English 658.8PE-W available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Printed language Mạng thư viện Đại học Đà Nẵng