Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland III, John E. Gamble - Thompson, Arthur A.; Strickland III, A. J.; Gamble, John E. (New York : McGraw-Hill/Irwin, 2008)
Crafting and executing strategy.
Includes index.
Keywords: Strategic planning; Strategic planning -- Case studies