02184cam a22003971a 4500 000035342 11619 20210402142310.0 151116s2006 000 eng 0071470425 (alk. paper) lnn lnn lnn 658.8 ST-D Stiff, Dan. Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. New York : McGraw-Hill, c2006. xx, 262 p. : ill. ; 24 cm. Includes bibliographical references (p. 249-250) and index. It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. Branding (Marketing) Customer relations. Consumer satisfaction. Customer loyalty. Brand name products Social aspects. Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000695.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html LNN UDN50 LNN English 420.4 ST-D available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 From the UDN01 UDN50 LNN English 420.4 ST-D available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Printed language ON Mạng thư viện Đại học Đà Nẵng