04602nam a22003971a 4500 000035412 11692 20230105090105.0 151229s2014 000 eng LNN eng 420.8 LÊ-U Lê, Lê Lộc Uyển. An investigation into linguistic features in advertising slogans of cosmetic products in English and Vietnamese [Thesis-Luận văn thạc sĩ] / Lê Lê Lộc Uyển ; Phan Văn Hòa hướng dẫn. Nghiên cứu đặc điểm ngôn ngữ về khẩu hiệu quảng cáo mỹ phẩm trong tiếng Anh và tiếng Việt. 2014 ĐHĐN. 102tr . : ; 30cm+. Master thesis in social sciences and humanities. This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Lexically, the advertising slogans were divided into monosyllabic verbs, weasel words, favorable words (including adjectives and comparative and superlative degrees) and personal pronouns. Syntactically, the analyzed advertising slogans were presented in forms of verb phrase, noun phrases, imperative and declarative mood, short sentences, simple sentences and elliptical sentences. Stylistically, the advertising slogans were categorized into five stylistic fields including repetition, hyperbole, rhetorical questions, rhyme and parallelism. The thesis also discovered the underlying cultural features to explain the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient cosmetic advertising slogans in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese cosmetic advertising slogans for English and Vietnamese teaching and learning. linguistic features in advertising slogans linguistic features cosmetic products Phan Van Hoa Assoc.Prof.Dr. huong dan LNN UDN50 LNN English 420.8 LÊ-U available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 An investigation into linguistic features in advertising slogans of cosmetic products in English and Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035412&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTAT_000012650.pdf pdf 000422438 20210827 NTMTHI An investigation into linguistic features in advertising slogans of cosmetic products in English and Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035412&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000012652.pdf pdf 000819470 20210827 NTMTHI From the UDN01 UDN50 LNN English 420.8 LÊ-U available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Printed language An investigation into linguistic features in advertising slogans of cosmetic products in English and Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035412&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTAT_000012650.pdf pdf 000422438 20210827 NTMTHI An investigation into linguistic features in advertising slogans of cosmetic products in English and Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035412&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000012652.pdf pdf 000819470 20210827 NTMTHI Mạng thư viện Đại học Đà Nẵng