rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: An investigation into linguistic features in advertising slogans of cosmetic products in English and Vietnamese
  title info:
    title: Nghiên cứu đặc điểm ngôn ngữ về khẩu hiệu quảng cáo mỹ phẩm trong tiếng Anh và tiếng Việt
  name:
    name part: Lê, Lê Lộc Uyển.
    role:
      role term: creator
  name:
    name part: Phan Van Hoa
    name part: Assoc.Prof.Dr
    role:
      role term: huong dan
  type of resource: text
  origin info:
    place:
      place term: ĐHĐN
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: Thesis-Luận văn thạc sĩ
    extent: 102tr . : ; 30cm+.
  abstract: This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Lexically, the advertising slogans were divided into monosyllabic verbs, weasel words, favorable words (including adjectives and comparative and superlative degrees) and personal pronouns. Syntactically, the analyzed advertising slogans were presented in forms of verb phrase, noun phrases, imperative and declarative mood, short sentences, simple sentences and elliptical sentences. Stylistically, the advertising slogans were categorized into five stylistic fields including repetition, hyperbole, rhetorical questions, rhyme and parallelism. The thesis also discovered the underlying cultural features to explain the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient cosmetic advertising slogans in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese cosmetic advertising slogans for English and Vietnamese teaching and learning.
  note: Lê Lê Lộc Uyển ; Phan Văn Hòa hướng dẫn.
  note: Master thesis in social sciences and humanities.
  subject:
    topic: linguistic features in advertising slogans
  subject:
    topic: linguistic features
    topic: cosmetic products
  classification: 420.8 LÊ-U
  record info:
    record content source: LNN
    record creation date: 151229
    record change date: 20230105090105.0
    record identifier: 000035412