04380nam a22004091a 4500 000035422 11702 20230106091413.0 151229s2014 000 eng LNN eng 420.8 NG-N Nguyễn, Thị Hồng Nở. A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese [Thesis-Luận văn thạc sĩ] / Nguyễn Thị Hồng Nở ; Phan Văn Hòa hướng dẫn. Nghiên cứu về các chiến lược thuyết phục trong các quảng cáo mỹ phẩm trong tiếng Anh và tiếng Việt. Đà Nẵng : The University of Da Nang, 2014. 1CD. 2pdf. (133 p. & 26 p. ) ; 4 3/4 in. Master thesis in social sciences and humanities. This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried out based on the combination of a variety of methods namely qualitative and quantitative. The thesis is analyzed, compared and contrasted the similarities and differences in persuasive strategies in advertisements for beauty care products in English and Vietnamese in term of layout, lexical choices, syntactic features and pragmatic feature. The findings show that both English and Vietnamese advertisement for beauty care products on the internet display a general layout with five parts: Headline, Body Copy, Illustration, Slogan and Standing details in which the Headline, the Body Copy are the main parts. Vocabulary choices, sentence types and voice are prominent grammatical features which were qualitatively and quantitatively analyzed and compared. Moreover, commonly used persuasive strategies of advertisements for beauty care products in English and Vietnamese are also identified. Finally, pragmatic features reveal that representative, commissive and directive are the most prominent devices used in persuasive strategies of advertisements for beauty care products in English and Vietnamese. The English language. persuasive strategies Phan Văn Hòa, Assoc.Prof.Dr., Supervisor. LNN UDN50 LNN English 420.8 NG-N available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTAT_000013166.pdf pdf 000261573 20210920 NTMTHI A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035422&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000013168.pdf pdf 003513739 20210920 NTMTHI From the UDN01 UDN50 LNN English 420.8 NG-N available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Dissertation Monograph Printed language A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTAT_000013166.pdf pdf 000261573 20210920 NTMTHI A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035422&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000013168.pdf pdf 003513739 20210920 NTMTHI Mạng thư viện Đại học Đà Nẵng