rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese
  title info:
    title: Nghiên cứu về các chiến lược thuyết phục trong các quảng cáo mỹ phẩm trong tiếng Anh và tiếng Việt
  name:
    name part: Nguyễn, Thị Hồng Nở.
    role:
      role term: creator
  name:
    name part: Phan Văn Hòa
    name part: Assoc.Prof.Dr
    role:
      role term: Supervisor.
  type of resource: text
  origin info:
    place:
      place term: Đà Nẵng
    publisher: The University of Da Nang
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: Thesis-Luận văn thạc sĩ
    extent: 1CD. 2pdf. (133 p. & 26 p. ) ; 4 3/4 in.
  abstract: This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried out based on the combination of a variety of methods namely qualitative and quantitative. The thesis is analyzed, compared and contrasted the similarities and differences in persuasive strategies in advertisements for beauty care products in English and Vietnamese in term of layout, lexical choices, syntactic features and pragmatic feature. The findings show that both English and Vietnamese advertisement for beauty care products on the internet display a general layout with five parts: Headline, Body Copy, Illustration, Slogan and Standing details in which the Headline, the Body Copy are the main parts. Vocabulary choices, sentence types and voice are prominent grammatical features which were qualitatively and quantitatively analyzed and compared. Moreover, commonly used persuasive strategies of advertisements for beauty care products in English and Vietnamese are also identified. Finally, pragmatic features reveal that representative, commissive and directive are the most prominent devices used in persuasive strategies of advertisements for beauty care products in English and Vietnamese.
  note: Nguyễn Thị Hồng Nở ; Phan Văn Hòa hướng dẫn.
  note: Master thesis in social sciences and humanities.
  subject:
    title info:
      title: The English language
  subject:
    topic: persuasive strategies
  classification: 420.8 NG-N
  record info:
    record content source: LNN
    record creation date: 151229
    record change date: 20230106091413.0
    record identifier: 000035422