04233cam a22003851a 4500 000035436 11722 20221230144432.0 160104s2015 000 eng LNN eng 420.8 CA-N Cái, Thị Kim Nhung An investigation into graduation used in advertising of cosmetics in english and vietnamese / Cái Thị Kim Nhung; Ngũ Thiện Hùng supervosor. 2015 ĐHĐN : ĐHĐN. 162tr . : ; 30cm+. Master thesis in social sciences and humanities. The thesis aims at investigating Graduation used in advertising of cosmetics in English and Vietnamese in form of the syntactic features of phrases, in semantic view of Appraisal Theory as well as in pragmatic view of Speech Acts. The study is both quantitative and qualitative. The data for analysis in this thesis were 300 samples of slogans of advertising cosmetics (150 in English and 150 in Vietnamese) obtained from websites and magazines of well-known cosmetic companies in the world and in Vietnam. The thesis focused on analysing and contrasting Graduation used in advertising of cosmetic in English and Vietnamese. The findings obtained from the data analysis revealed that Graduation used in advertising of cosmetics were syntactically found in form of noun phrases, verb phrases, adjective phrases as well as adverb phrases. Semantically, Graduation was used in advertising of cosmetics in English and Vietnamese as modes of force and of focus. Additionally, Graduation was pragmatically found in boosting illocutionary force of representative and of directive in advertising of cosmetics in English and Vietnamese. The study also pointed out the similarities and differences between Graduation used in advertising of cosmetics in English and Vietnamese in terms of syntactic and semantic features. Hopefully, the results of the study will lead some mentioned implications and suggestions to practical applications for teaching and learning English investigation into graduation used in advertising of cosmetics in english and vietnamese graduation used in advertising advertising of cosmetics in english Ngũ Thiện Hùng supervisor LNN Luận văn thạc sĩ UDN50 LNN English 420.8 CA-N available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 An investigation into graduation used in advertising of cosmetics in english and vietnamese / Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035436&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTATm_000011646.pdf pdf 000333445 20210803 NTMTHI An investigation into graduation used in advertising of cosmetics in english and vietnamese / Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035436&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVANm_000011648.pdf pdf 001549974 20210803 NTMTHI From the UDN01 UDN50 LNN English 420.8 CA-N available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Printed language An investigation into graduation used in advertising of cosmetics in english and vietnamese / Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035436&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA TOMTATm_000011646.pdf pdf 000333445 20210803 NTMTHI An investigation into graduation used in advertising of cosmetics in english and vietnamese / Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000035436&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVANm_000011648.pdf pdf 001549974 20210803 NTMTHI Mạng thư viện Đại học Đà Nẵng