03456cam a22003611a 4500 000041147 17443 20240619162946.0 170302s2016 vm 000 eng LNN eng 407.6591 PH-H Phạm,Thị Hồng Hạnh A critical discourse analysis of online game advertisements in english / Phạm Thị Hồng Hạnh. ĐHNN, 2016. 82tr . : ill ; 30cm. This study presents an attempt to apply a Critical Discourse Analysis perspective to investigate 50 online game advertisements in English. The data for analysis in this thesis is taken from official websites of companies publishing online game products in the United States. The study is based on the theory of Critical Discourse Analysis introduced by Norman Fairclough, following a framework with three parts: Description, Interpretation and Explanation. It focuses on the analysis of linguistic features (lexical and grammatical features and textual structure), the discourse process and social process. The findings show that the advertisers employ linguistic features and persuasive strategies to represent their power and ideology which implicitly influence and manipulate their customer's perception and behavior. Hopefully, the results of the study will provide some practical applications for teaching and learning English. This study may be useful for those who are interested in investigating advertising discourse, especially through the lens of CDA. discourse analysis online game LNN UDN50 LNN English 407.6591 PH-H available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 A CRITICAL DISCOURSE ANALYSIS OF ONLINE GAME ADVERTISEMENTS IN ENGLISH Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000041147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA tomtat_000008022.pdf pdf 000787067 20200913 NTMTHI A CRITICAL DISCOURSE ANALYSIS OF ONLINE GAME ADVERTISEMENTS IN ENGLISH Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000041147&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000008024.pdf pdf 002047769 20200913 NTMTHI From the UDN01 UDN50 LNN English 407.6591 PH-H available Error 5001 Not defined in file expand_doc_bib_avail. 1 0 N 0 AN 1 Monograph Printed language A CRITICAL DISCOURSE ANALYSIS OF ONLINE GAME ADVERTISEMENTS IN ENGLISH Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000041147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA tomtat_000008022.pdf pdf 000787067 20200913 NTMTHI A CRITICAL DISCOURSE ANALYSIS OF ONLINE GAME ADVERTISEMENTS IN ENGLISH Library of UFL VIEW http://catalog.udn.vn:80/F?func=service&doc_library=UDN01&local_base=UDN01&doc_number=000041147&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA LUANVAN_000008024.pdf pdf 002047769 20200913 NTMTHI Mạng thư viện Đại học Đà Nẵng