APA Citation

Wilmshurst, J., & Mackay, A. (1999). The fundamentals of advertising (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Wilmshurst, John., and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Oxford: Butterworth-Heinemann, 1999.

MLA Citation

Wilmshurst, John., and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Oxford: Butterworth-Heinemann, 1999.

Warning: These citations may not always be 100% accurate.