The fundamentals of advertising /
Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1999.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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