Bernhardt, K. L. (1997). Cases in marketing management (7th edition.). Chicago: Irwin.
Chicago Style CitationBernhardt, Kenneth L. Cases in Marketing Management. 7th edition. Chicago: Irwin, 1997.
MLA CitationBernhardt, Kenneth L. Cases in Marketing Management. 7th edition. Chicago: Irwin, 1997.
Warning: These citations may not always be 100% accurate.