APA način citiranja

Bearden, W. O. (1998). Marketing principles and perspectives (2nd ed.). Boston, Mass.: Irwin/McGraw-Hill.

Čikaški stil citiranja

Bearden, William O. Marketing Principles and Perspectives. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.

MLA način citiranja

Bearden, William O. Marketing Principles and Perspectives. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.