Guiltinan, J. P. (1997). Marketing management: Strategies and programs (6th edition.). New York: McGraw-Hill Companies.
Style de citation ChicagoGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
Style de citation MLAGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
Attention : ces citations peuvent ne pas être correctes à 100%.