Guiltinan, J. P. (1997). Marketing management: Strategies and programs (6th edition.). New York: McGraw-Hill Companies.
Chicago-tyylinen lähdeviittausGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
MLA-viiteGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
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