Guiltinan, J. P. (1997). Marketing management: Strategies and programs (6th edition.). New York: McGraw-Hill Companies.
Chicago Style CitationGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
Cita MLAGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.