APA Citation

Guiltinan, J. P. (1997). Marketing management: Strategies and programs (6th edition.). New York: McGraw-Hill Companies.

Chicago Style Citation

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.

MLA Citation

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 6th edition. New York: McGraw-Hill Companies, 1997.

Warning: These citations may not always be 100% accurate.