00917cam a2200361 i 4500 000046373 5836 20030217151839.0 010220|1996 vm 000 eng 0071148817 (pbk) IRC IRC IRC eng 658.8 ZE-V Zeithaml, Valarie A. Services marketing / Valarie A. Zeithaml. New York : McGraw Hill, 1996. xx, 700p. : ill., maps. Marketing. Customer services. Service industries. Marketing. Customer services. Service industries Marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng