00841cam a2200325 i 4500 000046379 5842 20030217152308.0 010220|1998 vm 000 eng 0471159050 IRC IRC IRC eng 658.800973 HA-R Hartley, Robert F., 1927- Marketing mistakes and successes / Robert F. Hartley, 1927- 7th edition. New York : John Wiley & Sons, 1998. viii, 376p. Marketing. Marketing United States Case studies. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng