APA citiranje

(1998). The CIM handbook of strategic marketing. Oxford, OX: Butterworth-Heinemann.

Trích dẫn kiểu Chicago

The CIM Handbook of Strategic Marketing. Oxford, OX: Butterworth-Heinemann, 1998.

MLA citiranje

The CIM Handbook of Strategic Marketing. Oxford, OX: Butterworth-Heinemann, 1998.

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