APA aipamena

Cohen, W. A. 1. (1998). The marketing plan (2nd ed.). New York ; Chichester: John Wiley and Sons.

Chicago Style aipamena

Cohen, William A. 1937-. The Marketing Plan. 2nd ed. New York ; Chichester: John Wiley and Sons, 1998.

MLA aipamena

Cohen, William A. 1937-. The Marketing Plan. 2nd ed. New York ; Chichester: John Wiley and Sons, 1998.