APA Citation

Aaker, D. A. 1. (1998). Marketing research (6th ed.). New York ; Chichester: Wiley-VCH.

Chicago Style Citation

Aaker, David A. 1938-. Marketing Research. 6th ed. New York ; Chichester: Wiley-VCH, 1998.

MLA Citation

Aaker, David A. 1938-. Marketing Research. 6th ed. New York ; Chichester: Wiley-VCH, 1998.

Warning: These citations may not always be 100% accurate.