Wilkie, W. L. (1994). Consumer behavior (3rd edition.). New York: John Wiley and Sons.
Chicago Style CitationWilkie, William L. Consumer Behavior. 3rd edition. New York: John Wiley and Sons, 1994.
Cita MLAWilkie, William L. Consumer Behavior. 3rd edition. New York: John Wiley and Sons, 1994.
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