Wilkie, W. L. (1994). Consumer behavior (3rd edition.). New York: John Wiley and Sons.
Style de citation ChicagoWilkie, William L. Consumer Behavior. 3rd edition. New York: John Wiley and Sons, 1994.
Style de citation MLAWilkie, William L. Consumer Behavior. 3rd edition. New York: John Wiley and Sons, 1994.
Attention : ces citations peuvent ne pas être correctes à 100%.