Cita APA

Mowen, J. C. (1998). Consumer behavior (5th edition.). Upper Saddle River, N.J.: Prentice-Hall.

Chicago Style Citation

Mowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.

Cita MLA

Mowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.

Atenció: Aquestes cites poden no estar 100% correctes.