Mowen, J. C. (1998). Consumer behavior (5th edition.). Upper Saddle River, N.J.: Prentice-Hall.
Trích dẫn kiểu ChicagoMowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.
MLA CitationMowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.
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