Mowen, J. C. (1998). Consumer behavior (5th edition.). Upper Saddle River, N.J.: Prentice-Hall.
Style de citation ChicagoMowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.
Style de citation MLAMowen, John C. Consumer Behavior. 5th edition. Upper Saddle River, N.J.: Prentice-Hall, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.