Rossiter, J. R. (1998). Advertising communications and promotion management (2nd ed.). Boston, Mass.: Irwin/McGraw-Hill.
Trích dẫn kiểu ChicagoRossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
MLA CitationRossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
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