Rossiter, J. R. (1998). Advertising communications and promotion management (2nd ed.). Boston, Mass.: Irwin/McGraw-Hill.
Stile di citazione ChicagoRossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
Citazione MLARossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.