Rossiter, J. R. (1998). Advertising communications and promotion management (2nd ed.). Boston, Mass.: Irwin/McGraw-Hill.
Dyfyniad Arddull ChicagoRossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
Dyfyniad MLARossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.