Cita APA

Rossiter, J. R. (1998). Advertising communications and promotion management (2nd ed.). Boston, Mass.: Irwin/McGraw-Hill.

Citación estilo Chicago

Rossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.

Cita MLA

Rossiter, John R. Advertising Communications and Promotion Management. 2nd ed. Boston, Mass.: Irwin/McGraw-Hill, 1998.