01323cam a2200373 i 4500 000047401 7072 20030311091411.0 010321|1991 vm 000 eng 0538812214 IRC IRC IRC eng 658.8 HU-S Hunt, Shelby D. Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. Cincinnati, OH : South-Western, 1991. x, 499 p. : ill. ; 24cm. Introduction. The morphology of explanation. Explanation. The morphology of scientific laws. Scientific laws. The morphology of theory. Theory. Natural philosophy and the rise of science. The development of the discipline of philosophy of science. The rise and fall of historical relativism in philosophy of science. Post-relativistic philosophy of science. Marketing. Positivism. Marketing. Marketing research. Philosophy, Modern. Positivism. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng