01288cam a2200349 i 4500 000047428 7103 20041027135945.0 010320b1999 vm 000 eng 0538890347 IRC IRC IRC eng 658.049 CU-J Cullen, John B. (John Brooks), 1948- Multinational management : a strategic approach / John B. Cullen. Cincinnati, Ohio : South-Western College, 1999. xvii, 622 p. : ill. ; 26 cm. Foundations of multinational management. Strategy content and formulation for multinational companies. Management processes in strategy implementation: design choices for multinational companies. Management processes in strategy implementation: managing people in multinational companies. Ethics and social responsibility in the multinational company. Business. Management. Enterprises. International business enterprises Management. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng