01028cam a2200337 i 4500 000047610 7300 20030312165358.0 010321|1994 vm 000 eng 063119164X IRC IRC IRC eng 658.8 WA-K Wainwright, Ken. Principles of marketing / Ken Wainwright. Oxford, OX ; Cambridge, MA : Blackwell Business, 1994. xviii, 186 p. ; 23cm. This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... Marketing. Marketing. Marketing Great Britain. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng