APA Citation

Randall, G. (1993). Principles of marketing. London ; New York: Routledge.

Chicago Style Citation

Randall, Geoffrey. Principles of Marketing. London ; New York: Routledge, 1993.

MLA Citation

Randall, Geoffrey. Principles of Marketing. London ; New York: Routledge, 1993.

Warning: These citations may not always be 100% accurate.