rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of marketing
  name:
    name part: Randall, Geoffrey.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: London ; New York
    publisher: Routledge
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vii, 249 p. : ill. ; 23.5cm.
  abstract: This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
  note: Geoffrey Randall.
  subject:
    title info:
      title: Marketing
  subject:
    topic: Marketing
  classification: 658.8 RA-G
  identifier: 0415072662
  record info:
    record content source: IRC
    record creation date: 010321
    record change date: 20030313082123.0
    record identifier: 000047611