01392cam a2200409 i 4500 000047637 7327 20030410151645.0 010320|1999 vm 000 eng 0471339342 IRC IRC IRC eng 394.26068 MC-I McDonnell, Ian. Festival and special event management / Ian McDonnell, Johnny Allen, William O'Toole. Milton, Qld. : John Wiley and Sons, 1999. xii, 300 p. : ill. ; 24.5cm. What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting. Festival. Special events. Festival management. Special events management. Marketing. Festivals Management. Special events Marketing Management. Allen, Johnny. O'Toole, William. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng