01041cam a2200337 i 4500 000047642 7332 20030313090610.0 010322|1998 vm 000 eng 1861521456 IRC IRC IRC eng 658.84 JA-R Jay, Ros. Profitable direct marketing / Ros Jay. London ; Boston : International Thomson Business Press, 1998. 138 p. ; 24.5cm. This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing. Marketing. Direct marketing Great Britain. Direct marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng