Public relations writing : the essentials of style and format /

This book is about: Writing for public relations; Planning your message; Choosing the right message and medium; Ethical and legal issues in public relations writing; Media relations and placement; News releases and backgrounders; Annual reports...

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Hoofdauteur: Bivins, Thomas H. 1947-
Formaat: Boek
Taal:English
Gepubliceerd in: Lincolnwood, Ill. : NTC/Contemporary, 1999.
Editie:4th ed.
Onderwerpen:
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008 010322|1999 vm 000 eng
020 |a 0844203513 
040 |a IRC  |c IRC  |d IRC 
041 0 |a eng 
082 1 4 |a 659.2  |b BI-T 
100 1 |a Bivins, Thomas H.  |q (Thomas Harvey),  |d 1947- 
245 0 0 |a Public relations writing :  |b the essentials of style and format /  |c Thomas H. Bivins. 
250 |a 4th ed. 
260 |a Lincolnwood, Ill. :  |b NTC/Contemporary,  |c 1999. 
300 |a xiii, 385 p. :  |b ill. ;  |c 23cm. 
520 3 |a This book is about: Writing for public relations; Planning your message; Choosing the right message and medium; Ethical and legal issues in public relations writing; Media relations and placement; News releases and backgrounders; Annual reports... 
630 0 4 |a Public relations. 
650 0 4 |a Public relations  |z United States. 
650 0 4 |a Public relations  |z United States  |x Authorship. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng